TracFone is a cellular giant in the mobile industry and has attracted
more than 65,000 customers worldwide. TracFone
has its base in Miami,Florida. TracFone belongs to America Movil which
is the biggest mobile network operator in South America. TracFone is
headed by F.J.Pollak(President and the CEO). Previously known as Topp
telecomm the transition to TracFone took place on November 15th, 2000.
It takes pride in providing a vast and varied range in prepaid mobile
phones with pocket friendly plans. It offers its service to the United
States, Virgin Islands and Puerto Rico. It is the sixth largest cell
phone opearator at present and it is the biggest mobile virtual
network operator(MVNO) with above 8 million users in the U.S market.
TracFone sells it products and services through website as well as
through retailers like Walmart, Target and RadioShack.
TracFone services are classified into — TracFone and Net10. The
pre-paid minutes and service options varies between these two and as
of now Net10 provides CDMA and GSM services.It’s competitors include
AT&T GoPhone, Alltel U Personalized Prepaid, T-Mobile To Go, INpulse,
Boost Mobile and Virgin mobile. TracFone’s revenue for the year 2006
was estimated at $1.3 billion USD.
TracFone is wellknown for offering the best coverage than anyother
cell phone service providers. The reason for the mega succes of
TracFone is that it focusses only on prepaid mobile phones and does
not concentrate on making a contract with the customers. The objective
of TracFone is to ensure that cell phone service is available and
affordable at every corner of America.
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